Who we are

Xigence is experience intelligence firm, dedicated to help brands to listen and get closer to their Customers in world full of noise. As a specialized Customer Experience (CX) research firm, we empower businesses with actionable insights to build deeper connections, enhance satisfaction, and drive loyalty.

We combine customer insights, journey analytics, and voice of customer research to deliver data-driven CX intelligence. Our team leverages both qualitative and quantitative research to uncover hidden opportunities, helping brands design customer-centric strategies that shape memorable experiences.

Our Vision

Be a catalyst for Customer centric transformation by delivering timely research based CX intelligence that inspires memorable and meaningful experiences.

Our Mission

To help forward-thinking organizations design better Customer Experiences by turning research into action - fast, focused, and customer-first.

Our Services

Customer Journey Mapping

Visualize every step of your Customer's path to uncover moments of truth, friction points, and opportunities for delight.

We use advanced journey analytics and experience mapping techniques to highlight critical touchpoints, enabling brands to design customer-centric strategies that improve loyalty and retention.

Voice of Customer (VoC) Insights

Capture and analyse Customer feedback across all touch points to stay aligned with expectations and sentiment in real time.

Our VoC research and Customer feedback analysis combine surveys, NPS, and sentiment tracking to generate actionable insights that enhance customer satisfaction and experience management.

Competition & CX Benchmarking

Understand how you stack up in the industry and where you can outperform your competitors in Experience delivery.

Through CX measurement, industry benchmarking, and competitor analysis, we provide organizations with research-driven intelligence to strengthen their brand positioning and experience delivery.

Persona Development

Bring your Customers to life with detailed personas based on real data, behavior, and motivations to guide tailored strategies.

Our Customer persona development and segmentation research integrate behavioral insights, demographics, and psychographics to support experience design and targeted engagement strategies.

Usability & UX Research

Test and refine digital interfaces and services with real users to optimize experience, engagement, and satisfaction.

We apply usability testing, user behavior research, and digital experience analysis to uncover barriers in design, ensuring intuitive UX optimization and customer engagement.

Employee Experience Research

Understand how internal culture and engagement drive external Customer outcomes with holistic EX insights.

Our employee engagement research and EX diagnostics provide data-driven insights that connect workforce satisfaction with Customer experience performance and business outcomes.

Market and Industry Research

Quantitative and qualitative research based insights, and market updates for strategic decision-making.

We deliver primary and secondary research, market intelligence, and trend analysis that support strategic planning, customer-centric innovation, and data-driven growth decisions.

Sectors we serve

From banking to education, healthcare to technology — wherever customers and their feedback matter, we deliver insights that drive meaningful experiences.

Education

Healthcare

Banking and Finance

& Many

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